Account and tracking audit
Conversion actions, GA4 configuration, enhanced conversions, consent mode and offline import checked before any spend decision is made.
Get foundADS
Spend less close more
Google Partner certified campaign management with conversion tracking that stands up to scrutiny so every dollar is accountable to a result.
Google Ads Management
OverviewPaid search fails for predictable reasons: broad match burning budget on irrelevant queries, conversion tracking that double counts, landing pages that were never built for the ad, and reports that celebrate clicks while the sales team sees nothing.
We manage Google Ads accounts as a revenue channel. That means auditing the tracking before touching the bids, structuring campaigns around commercial intent, and writing ads and landing pages together so the promise and the page match.
Because we also build the sites the ads point at, we can fix the conversion path rather than just report on it.
What's included
8 inclusionsCampaign architecture
Search, Performance Max, Shopping, Demand Gen and remarketing structured by intent, margin and geography rather than by convenience.
Keyword and negative management
Ongoing search term mining and negative lists that stop budget leaking into queries that will never buy.
Ad copy and asset testing
Responsive search ads, extensions, creative and feed assets tested continuously against conversion value.
Landing page conversion work
Message matched pages built and iterated by our own developers, with speed and form UX treated as a bidding advantage.
Bidding and budget strategy
Smart bidding tuned with the right conversion signals, budget pacing and seasonality adjustments.
Shopping feed optimisation
Title, attribute and category work for retailers who need Shopping and PMax to perform.
Transparent reporting
Cost per acquisition, return on ad spend and lead quality — reported in your account, which you own.
How we work
Four stages01
Audit
We review structure, tracking, spend history and wasted queries, and tell you plainly what is fixable and what is not.
02
Rebuild
Campaigns, conversion actions and landing pages are rebuilt around the offers with real margin.
03
Optimise
Weekly search term review, bid and budget adjustments, creative testing and audience refinement.
04
Scale
Once cost per acquisition is stable, we expand into adjacent keywords, geographies and channels.
What you get
Outcomes- Lower cost per qualified lead, not just lower cost per click
- Conversion data you can trust in GA4 and Google Ads
- Landing pages that match the ad and load fast
- Full ownership of your account, assets and data
Questions
FAQDo we own the Google Ads account?
Always. We work inside your account, or we build one you own outright. If we part ways, nothing goes with us.
What budget do we need to start?
Paid search becomes measurable at roughly the point where you get around thirty conversions a month. We will tell you honestly if your budget is better spent on SEO or conversion work first.
How do you charge?
A flat monthly management fee based on scope and account complexity — not a percentage of spend, which rewards agencies for spending more of your money.
Can you run Performance Max properly?
Yes, with asset group discipline, brand exclusions, feed hygiene and clean conversion signals so PMax does not simply harvest branded traffic and claim credit.
Works well with
Related servicesSEODMKWEB
SEO Services
Technical SEO, content, digital PR and AI SEO (GEO) run as one programme built by engineers who can also ship the fixes they recommend.
Digital Marketing
Search, social, email and paid managed as a single funnel so channels stop competing for credit and start compounding.
Web Development
Websites and web applications engineered for speed, search and conversion and handed over in a state your team can actually maintain.