Technical SEO audit
Crawl, index coverage, Core Web Vitals, JavaScript rendering, canonicals, redirects, structured data and internal link architecture with a prioritised fix list our developers can execute.
Get foundSEO
Rank for the searches that pay the bills
Technical SEO, content, digital PR and AI SEO (GEO) run as one programme built by engineers who can also ship the fixes they recommend.
SEO Services
OverviewMost SEO stalls because the audit lands in an inbox and never reaches a developer. At IPRS we run search engine optimisation and the engineering work in the same team, so a crawl issue found on Monday is deployed on Wednesday instead of waiting a quarter for someone else's backlog.
We have optimised sites through five Google core update cycles, the shift to mobile first indexing and the arrival of AI Overviews and answer engines. That history shapes what we recommend: durable technical foundations, genuinely useful content, and entity clarity that helps both classic search and AI search understand who you are.
Every engagement starts with the commercial question, which searches actually convert for your business and works backwards to keywords, pages and priorities.
What's included
8 inclusionsKeyword and intent research
Search volume, difficulty and commercial intent mapped to the pages you have and the pages you are missing, so budget goes to terms that produce enquiries.
On page optimisation
Titles, meta descriptions, headings, copy, schema markup and internal linking rewritten around one clear topic per page.
Content strategy and production
Topic clusters, service pages, comparison pages and supporting articles written by people who understand your industry, not spun by a template.
Local and multi location SEO
Google Business Profile optimisation, location landing pages, citations and review strategy for businesses that sell in a service area.
Digital PR and link acquisition
Earned coverage and relevant, editorially placed links no private networks, no paid link schemes that invite a manual action.
AI search visibility
Entity, schema and content structure work that makes your pages quotable by AI Overviews, ChatGPT and other answer engines.
Reporting that names revenue
Monthly reporting tied to conversions, pipeline and assisted revenue plus the plain English explanation of what changed and why.
AI SEO / GEOAnswer engines
Generative Engine Optimisation — being the answer, not just a result
AI Overviews, ChatGPT, Perplexity, Copilot and Gemini now answer a large share of the questions your customers used to type into a search box. They rarely send ten links; they assemble one answer from a handful of sources they trust. Generative Engine Optimisation (GEO), or AI SEO, is the work of becoming one of those sources.
It is not a separate industry from SEO it runs on the same crawlable, fast, well structured pages but the weighting changes. Answer engines reward unambiguous entities, verifiable facts, clear question and answer structure and content that can be lifted as a self contained passage. Brand mentions on third party sites matter as much as links, because language models learn who you are from the whole web, not just your sitemap.
We measure it too. Instead of guessing, we track how often your brand appears in AI answers for your commercial prompts, which sources are cited instead of you, and what has to change on page to close that gap.
Entity and knowledge graph clarity
Consistent naming, About/Organization schema, sameAs profiles and authoritative citations so models know exactly who you are, what you sell and where you operate.
Answer shaped content
Pages restructured into extractable passages direct answers first, supporting detail after with question headings, definitions, comparison tables and specifics that a model can quote without hallucinating.
Structured data for machines
Organization, Service, Product, FAQ, HowTo, Article and Breadcrumb schema kept accurate and in sync with visible copy, which is what keeps you eligible for AI summaries and rich results.
Crawlability for AI agents
Server rendered HTML, sane robots and llms.txt policy, and a considered decision on which AI crawlers you allow you cannot be cited by a bot you have blocked.
Off site presence and mentions
Digital PR, directories, review platforms and industry publications, because generative answers lean heavily on what other credible sites say about you.
AI visibility tracking
Prompt sets run monthly against the major answer engines to measure share of voice, citation frequency, sentiment and the competitors being quoted in your place.
Free auditNo obligation
Get a free SEO audit for your website
We review your site's technical health, content, backlinks and AI search visibility, then send a plain English report with the fixes that will move rankings first. Usually back with you in two business days.
- Full technical crawl
- Core Web Vitals check
- AI / GEO visibility snapshot
How we work
Four stages01
Discovery and baseline
We map your commercial goals, current rankings, traffic, conversions and competitive gap, then agree the metrics the programme will be judged on.
02
Technical foundation
Crawl and indexation issues, speed, structured data and site architecture are fixed first there is no point ranking a page search engines cannot render.
03
Content and authority
Priority pages get written or rewritten, clusters are built out and earned links are pursued for the pages that matter commercially.
04
Measure and compound
Monthly review, quarterly strategy reset. Winners get expanded, losers get cut, and the roadmap moves with the results.
What you get
Outcomes- Qualified organic traffic that converts, not vanity impressions
- A site that indexes cleanly and loads fast on mobile
- Rankings that survive core updates because the foundations are sound
- Visibility inside AI answers as well as the classic ten blue links
Questions
FAQHow long does SEO take to work?
Technical fixes can move impressions within weeks. Competitive commercial rankings typically take three to six months to establish and nine to twelve months to compound. We report leading indicators monthly so you can see progress long before the revenue curve turns.
Do you lock clients into long contracts?
No. We work month to month and would rather earn the next month than hold you to a twelve month agreement.
Can you fix the site as well as audit it?
Yes. Our developers and SEO specialists sit on the same team, so recommendations get implemented rather than handed over.
Do you guarantee first page rankings?
Nobody credible does. We commit to a defined scope of work, transparent reporting and measurable movement on the commercial metrics we agree up front.
What is GEO or AI SEO, and do we need it?
Generative Engine Optimisation is the work of getting your business cited inside AI answers — Google AI Overviews, ChatGPT, Perplexity, Copilot and Gemini. If your buyers ask those tools for recommendations, you need it. It shares foundations with SEO but adds entity clarity, schema accuracy, answer shaped content and off site mentions, and it is measured by citation share rather than blue link position.
How do you measure AI search visibility?
We build a prompt set that mirrors how your customers actually ask, run it monthly across the major answer engines, and report how often you are cited, in what context, and which competitors appear instead of you — then map each gap to a specific on page or off site fix.
Does SEO still matter with AI search?
It matters more. AI answers are assembled from crawlable, well structured, trustworthy pages — the same foundations that win in organic search, with extra weight on entity clarity and schema.
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