Funnel and audience strategy
Positioning, ideal customer profile, offer and message mapped across awareness, consideration and decision.
Get foundDMK
One strategy every channel
Search, social, email and paid managed as a single funnel so channels stop competing for credit and start compounding.
Digital Marketing
OverviewWhen four vendors run four channels, you get four reports, four versions of the truth and nobody accountable for the number that matters. Digital marketing at IPRS is deliberately the opposite: one strategy, one team, one set of numbers.
We start with the funnel making strangers become leads and leads become customers.
Everything is instrumented. If a campaign cannot be traced to pipeline, we would rather not run it.
What's included
8 inclusionsContent marketing
Editorial calendar, long form assets, case studies and sales collateral that give every channel something worth distributing.
Social media management
Organic and paid social on the platforms your buyers actually use, with creative built per platform rather than cross posted.
Email and lifecycle automation
Welcome, nurture, reactivation and post purchase sequences wired into your CRM.
Conversion rate optimisation
Landing page testing, form friction reduction and analytics led fixes to the leaks between click and customer.
Marketing analytics
GA4, server side tagging where needed, dashboards and attribution that survive a finance director's questions.
Brand and creative
Consistent identity, messaging and assets across every touchpoint.
Campaign management
Launches planned, executed and post mortemed with the numbers on the table.
How we work
Four stages01
Diagnose
Audit of current channels, analytics, creative and funnel maths to find where the money is actually leaking.
02
Plan
A twelve week roadmap with owners, budgets and target metrics per channel.
03
Execute
Content produced, campaigns launched, automations built by the same team that planned them.
04
Review
Monthly performance review and quarterly strategy reset against pipeline and revenue.
What you get
Outcomes- One set of numbers everyone in the business agrees on
- Channels that hand prospects to each other instead of fighting for credit
- Lower blended cost of acquisition over time
- Marketing decisions made from data rather than opinion
Questions
FAQCan you work alongside our in house marketer?
Frequently. We often act as the strategy and execution layer around an internal marketing manager, or fill only the gaps they cannot cover.
Which channels will you recommend?
Only the ones the diagnosis supports. We would rather run two channels well than six badly, and we will say so in the proposal.
How is performance reported?
A monthly dashboard plus a written summary in plain English: what we did, what it produced, what changes next month.
Works well with
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